We are the catalyst that develops embryonic concepts into fully fledged businesses. An innovative consulting firm based in Dubai, Bakingsoda was founded by Sylvain Perret.
Having nurtured bold projects that range from the fields of media and entertainment to aviation and hospitality, we are steered by the expertise Sylvain has acquired through 15 years of start-up creation. Under his leadership, Bakingsoda is dedicated to building on this legacy of tailor-made solutions around the world.
WE TURN IDEAS INTO REALITY
Bakingsoda’s creative approach for any venture follows a trusted template. Every project starts with one man and a blank page – no preconceptions. The idea must then be matched to an abundant demand, so the market opportunity is ascertained. At that point the concept must be fleshed-out using our creativity and experience – the product needs to have longevity and value. As the picture of the business starts to emerge, the nuts and bolts of the plan are established – formal financial pro forma are devised. With these steps completed, a suitable team can be selected to tailor the project’s specifics, from branding to operations and staffing. Only when the team has satisfied Bakingsoda’s mandate will the delivery and launch of our optimised, market-ready product follow.
Bakingsoda has the advantage of being able to assemble a bespoke team for each project. We source these personnel from within our extensive network of talented individuals. It is this flexibility that allows Bakingsoda to thrive on bringing interdisciplinary business concepts to life with unmatched efficiency. Applying Sylvain Perret’s acumen to this collective expertise results in a unique and valuable product with a powerful brand identity and market positioning…And the foundations that Bakingsoda gives a company are built to last.
PROJECT#2 MOJEH/DUBAI FASHION MAGAZINE
MOJEH is the first publication specifically tailored to match the high editorial and visual standard of an international magazine, but finally with the middle eastern woman in mind.
PROJECT#1 FLYBABOO / SWISS BOUTIQUE AIRLINE
FLYBABOO, one of the first successful Swiss “Boutique” airline companies servicing flights all over Europe. Starting with a single route (Geneva to Lugano) and one aircraft, it now services more than 30 European destinations from Switzerland under the banner of Darwin Airline.
PROJECT#3 RBS / UAE BUSINESS CENTRE
RAK Business Square is a high-end business centre located in Ras Al Khaimah, one of the United Arab Emirates, and providing the ultimate working environment for companies and business professionals.
PROJECT#4 TAKEHOLLYWOOD / LOS ANGELES MEDIA PLATFORM
TAKEHOLLYWOOD is an online resource that gives instant access to the true Hollywood players.
The project features A-list actors and successful directors via exclusive video content.
Level 14, Boulebard Plaza Tower 1
Downtwon Dubai, P.O Box 334036
Dubai, United Arab Emirates
Tel: +971 4 455 8718
Mob: +971 56 694 6204
That Bakingsoda has chosen one of the world’s most dynamic and big-thinking cities as its base is no accident. Dubai’s geographical position places us at the centre of the fastest-growing region of innovation and business on the planet. The city fosters original ideas with vigour and an anything-is-possible attitude, echoing our own ethos beautifully.
WE ARE MAKERS, DOERS, AND CREATORS, WORKING HARD TO TURN YOUR IDEAS INTO REALITY.